On October 31, 2025, the award results of China National Building Material Group's 'Seeing the Beauty of National Talent' Short Video Contest were officially announced, and the work submitted by Xianyang Keyuan New Materials, 'From Solitary Courage to Surging Forward,' successfully won the Excellence Award! This honor is not only a high recognition of the quality of the work but also highlights the company's remarkable achievements in spiritual heritage and brand culture promotion.
Competition Empowerment: Focusing on the Style of State-Owned Enterprises and Inspiring a Wave of Creativity
As a major cultural event organized by China National Building Material Group, this short video competition, launched in May 2025, is guided by the creative concept of 'small perspective, broad vision' and attracts extensive participation from all employees of the group. The core aim of the competition is to showcase, through vivid imagery, the company's achievements in green development, technological innovation, and international social responsibility, while conveying the mission and spirit of dedication of China National Building Material employees, who carry a deep sense of national responsibility.
Highlights: Brave the journey alone, forging ahead to uphold the original mission.
Xianyang Keyuan New Materials' award-winning work 'From Solitary Courage to Surging Forward' uses delicate visual language to document the company's development trajectory: from moments of employees exploring alone with 'solitary courage' to the collective journey of the team advancing together, vividly illustrating the perseverance and breakthroughs of Keyuan people on the path of high-quality development. The work deeply aligns with the core theme of the competition, 'The Beauty of Technology, Engineering, and Craftsmanship,' conveying the value of 'personal growth resonating with corporate development,' which became a key factor in standing out.
A Promising Future: Deepening Cultural Communication and Continuing to Write a New Chapter of Development
This award is a concentrated display of Xianyang Keyuan New Material's achievements in cultural construction, injecting strong momentum into the company's efforts in brand communication and team cohesion. In the future, Xianyang Keyuan New Material will continue to respond to the call for cultural communication from China National Building Material Group, encouraging more employees to become discoverers and storytellers of the company's stories, using vivid images to convey the corporate spirit and showcase development style, writing a new chapter for building a more influential brand culture system and supporting high-quality development!
